All thumbs : mobile marketing that works /

With mobile devices in the hands of nearly half of the world's population virtually 24/7, businesses of all sizes must be prepared for the world of mobile marketing. Marketers need to create a mobile experience that is easily activated with the press of a thumb and that allows consumers to take...

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Bibliographic Details

Main Author:	Kelley, Michael Dru (Author)
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2014.
Subjects:	Internet marketing. Mobile commerce. Branding (Marketing) Mobile communication systems. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Marketing / Direct.