Mixed method research design : an application in consumer-brand relationships (CBR) /

This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research d...

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Bibliographic Details

Main Authors:	Sreejesh, S. (Author), Mohapatra, Sanjay (Author)
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	Cham : Springer, [2014]
Subjects:	Management > Research. Mixed methods research. Marketing research. Economics/Management Science. Market Research. Human Resource Management. Marketing. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book