Resurgence : the four stages of market-focused reinvention /

Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline. The core of this book is a smart, simple four-part framework for reinventi...

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Bibliographic Details

Main Authors:	Carpenter, Gregory S. (Author), Gebhardt, Gary F. (Author), Sherry, John F., Jr (Author)
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2014.
Edition:	First edition.
Subjects:	BUSINESS & ECONOMICS / Development / Business Development. BUSINESS & ECONOMICS / Management. Brand name products. Branding (Marketing) Entrepreneurship.