Cover Image

Marketing in context : setting the scene /

Bibliographic Details
Main Author: Hackley, Christopher E.
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2013.
Subjects:
Branding (Marketing)
BUSINESS & ECONOMICS / Advertising & Promotion.
BUSINESS & ECONOMICS / Consumer Behavior.
BUSINESS & ECONOMICS / Marketing / General.
Online Access:Cover image
Description
Physical Description:ix, 224 pages ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781137297105 (hardback)
1137297107 (hardback)