Marketing in context : setting the scene /

Bibliographic Details
Main Author:	Hackley, Christopher E.
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2013.
Subjects:	Branding (Marketing) BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Consumer Behavior. BUSINESS & ECONOMICS / Marketing / General.
Online Access:	Cover image

Cover image

West Campus Library: Stacks