The Routledge companion to the future of marketing /
Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities. Going beyond a st...
| Corporate Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge, Taylor & Francis Group,
2014.
|
| Series: | Routledge companions in business, management and accounting.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities. Going beyond a state-of-the-art view of the discipline, this innovative volume focuses on the advances being made in many different areas such as; critical thinking, new paradigms, novel conceptualisations, as well as key technological innovations with a direct impact on the theory and practice of marketing. |
|---|---|
| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (503 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781136242861 1136242864 |