The Routledge companion to the future of marketing /

Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities. Going beyond a st...

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Bibliographic Details

Corporate Author:	Ebook Library
Other Authors:	Moutinho, Luiz (Editor)
Format:	eBook
Language:	English
Published:	London ; New York : Routledge, Taylor & Francis Group, 2014.
Series:	Routledge companions in business, management and accounting.
Subjects:	Marketing > Forecasting. Twenty-first century > Forecasts. Electronic books.
Online Access:	Connect to the full text of this electronic book