Marketing for growth : the role of marketers in driving revenues and profits /
Provides a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit.
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Profile Books Ltd.,
2014.
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| Edition: | First edition. |
| Series: | The Economist
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Provides a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. |
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| Physical Description: | 1 online resource (349 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781610393980 (electronic book) |