Marketing for growth : the role of marketers in driving revenues and profits /

Provides a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit.

Bibliographic Details

Main Author:	Ellwood, Iain (Author)
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	London : Profile Books Ltd., 2014.
Edition:	First edition.
Series:	The Economist
Subjects:	Marketing. Product management. Customer relations > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book