A functional analysis of political television advertisements /

A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political Campaign Discourse to understand the nature or content of television spots in election campaigns. Beginning with a look at A...

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Bibliographic Details
Main Author:	Benoit, William L.
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	Lanham, Maryland : Lexington Books, 2014.
Subjects:	Advertising, Political > United States. Television in politics > United States. Political campaigns > United States. Presidents > United States > Election. United States > Politics and government > 1945-1989. United States > Politics and government > 1989- POLITICAL SCIENCE / Political Process / Elections. POLITICAL SCIENCE / Political Process / General. Electronic books.
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Call Number:		JF2112.A4 B46 2014eb

JF2112.A4 B46 2014eb	Available