Brand Mascots : And Other Marketing Animals.

Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity a...

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Bibliographic Details

Main Author:	Brown, Stephen
Other Authors:	Ponsonby-McCabe, Sharon
Format:	eBook
Language:	English
Published:	Hoboken : Taylor and Francis, 2014.
Subjects:	Advertising campaigns. Advertising characters. Marketing. BUSINESS & ECONOMICS / Advertising & Promotion. Electronic books.
Online Access:	Connect to the full text of this electronic book