Analytics and dynamic customer strategy : big profits from big data /

"Key decisions determine the success of big data strategyDynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in...

Full description

Bibliographic Details

Main Author:	Tanner, John F. (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2014]
Subjects:	Customer relations. Relationship marketing. Big data. BUSINESS & ECONOMICS / Decision-Making & Problem Solving. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book