Mobile magic : the saatchi and saatchi guide to mobile marketing and design /

"A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwideThe future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using h...

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Bibliographic Details

Main Author:	Eslinger, Tom
Format:	eBook
Language:	English
Published:	Hoboken : Wiley, 2014.
Edition:	First Edition.
Subjects:	Telemarketing. Internet marketing. Branding (Marketing) BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book