Storytelling on steroids /
In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey id...
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| Format: | Book |
| Language: | English |
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Amsterdam :
BIS Publishers,
[2013]
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Table of Contents:
- Machine generated contents note: pt. 1 The storytelling chromosome
- Game theory
- People are not rational beings
- An addiction to immediacy
- Continuous partial attention
- Keeping it real
- 1/f fluctuation
- Carrots and the House of Orange
- Hardwired to find order
- Weapons of mass reaction
- The open end
- A pandemic of mimicry
- The Googleization of everything
- A sense of shared purpose
- Our hero zero
- Finding the Why
- "People read what interests them, and sometimes it's an ad"
- A complex choreography of interactions
- The storytelling chromosome
- The magic of metrics
- Rebranding the potato
- Everyone is a storyteller
- pt. 2 Hijacking the pop culture conversation
- The Dark Knight: Why so serious?
- Decode Jay-Z
- TED Talks
- Banksy
- New York Times Infographics
- The Hire
- The worst hotel in the world
- In Rainbows
- Tomb Raider
- 1,000 hours of staring
- pt. 3 A compendium of storytelling learned
- Too many storytelling gurus
- Contents note continued: Embrace the culture of omission
- Dare failure, or avoid the sure thing
- You're in the business of remembering
- The cold open is your new BFF
- Remember that Shakespeare was a chemist
- Arm against the second law of thermodynamics
- Master the scripted unscripted
- Fuel your intuition
- It's not always what you say but how you say it
- Break the sequence
- Platforms tell and movements sell
- A perfect story doesn't need to be all perfect
- Disruption works some of the time
- Find the truth and tell it, or create a myth and sell it
- Leave your envy at the door.