Storytelling on steroids /

In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey id...

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Bibliographic Details

Main Author:	Weich, John (Author)
Format:	Book
Language:	English
Published:	Amsterdam : BIS Publishers, [2013]
Subjects:	Pop-Kultur. Kommunikation. Idee. Kommerzialisierung. Storytelling in mass media. Communication and culture. Popular culture.