Storytelling on steroids /
In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey id...
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| Format: | Book |
| Language: | English |
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Amsterdam :
BIS Publishers,
[2013]
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| Summary: | In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey ideas. This book explains the why, what, and how of storytelling. |
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| Physical Description: | 176 pages : colour illustrations ; 22 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9789063693114 9063693117 |