Consumer democracy : the marketing of politics /

This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to "proper" politic...

Full description

Bibliographic Details

Main Author:	Scammell, Margaret (Author)
Format:	Book
Language:	English
Published:	Cambridge ; New York : Cambridge University Press, 2014.
Series:	Communication, society, and politics.
Subjects:	Advertising, Political. Marketing > Political aspects. Public relations and politics. Communication in politics. Campaign management. Political campaigns. POLITICAL SCIENCE / General.