Hidden persuasion : 33 effective influence techniques in visual communication /

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn, and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book e...

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Bibliographic Details

Main Authors:	Andrews, Marc, 1978- (Author), Leeuwen, Mattheis Lars van, 1980- (Author), Baaren, Rickert Bart van, 1975- (Author)
Format:	Book
Language:	English
Published:	Amsterdam : Bis, 2013.
Subjects:	Advertising > Psychological aspects.