Duct tape selling : think like a marketer, sell like a superstar /

" A new paradigm gives salespeople the tools to think and act more like successful marketers The art of selling has evolved tremendously over the last few years. Today's hectic pace demands that sales professionals rethink their strategies and practices. They must attract, teach, convert,...

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Bibliographic Details

Main Author:	Jantsch, John
Format:	Book
Language:	English
Published:	New York : Portfolio/Penguin, [2014]
Subjects:	Selling > Handbooks, manuals, etc. Branding (Marketing) Customer relations. BUSINESS & ECONOMICS / Sales & Selling. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / General.
Online Access:	Cover image