Strategic financial and investor communications : the stock price story /

"In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests they will be overlooked, their cost of capital will increase and stock price...

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Bibliographic Details

Main Author:	Westbrook, Ian
Format:	eBook
Language:	English
Published:	Abingdon, Oxon : Routledge, 2014.
Subjects:	Corporations > Public relations. Corporations > Investor relations. Stocks > Prices. Business communication. Public relations > Management. BUSINESS & ECONOMICS / General. BUSINESS & ECONOMICS / Banks & Banking. BUSINESS & ECONOMICS / Business Communication / General. BUSINESS & ECONOMICS / Advertising & Promotion. Electronic books.
Online Access:	Connect to the full text of this electronic book