Dimensions of Brand Personality : a New Measure of Brand Personality in Sport /

Bibliographic Details

Main Author:	Kang, Chanho (Author)
Other Authors:	Bennett, Gregg (Thesis advisor), Welty Peachey, Jon (Thesis advisor)
Format:	Thesis eBook
Language:	English
Published:	[College Station, Texas] : [Texas A & M University], [2013]
Subjects:	Major Kinesiology. brand personality sport
Online Access:	Link to OAK Trust copy