Storyscaping : stop creating ads, start creating worlds /
"Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline."--book jacket.
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken :
John Wiley & Sons,
2014.
|
| Subjects: |
Search Result 1