Storyscaping : stop creating ads, start creating worlds /

"Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline."--book jacket.

Bibliographic Details

Main Authors:	Legorburu, Gaston (Author), McColl, Darren (Author)
Format:	Book
Language:	English
Published:	Hoboken : John Wiley & Sons, 2014.
Subjects:	Advertising. Storytelling. Branding (Marketing)