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Storyscaping : stop creating ads, start creating worlds /

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"Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline."--book jacket.

Bibliographic Details
Main Authors: Legorburu, Gaston (Author), McColl, Darren (Author)
Format: Book
Language:English
Published: Hoboken : John Wiley & Sons, 2014.
Subjects:
Advertising.
Storytelling.
Branding (Marketing)
Description
Summary:"Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline."--book jacket.
Physical Description:xi, 244 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781118823286 (hbk.)
1118823281 (hbk.)