The history of marketing science /
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments o...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Singapore : Hanover, Mass. :
World Scientific Pub. Co. ; Now publishers Inc.,
[2014]
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| Series: | World Scientific--Now Publishers series in business ;
v. 3. |
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| Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
| Call Number: |
HF5415.2 .H55 2014eb |
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| Call Number | Status | Get It |
| HF5415.2 .H55 2014eb | Available | |