Hello, my name is awesome : how to create brand names that stick /

Bibliographic Details

Main Author:	Watkins, Alexandra (Author)
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	San Francisco, California : Berrett-Koehler Publishers, Inc., 2014.
Subjects:	Branding (Marketing) Brand name products. Electronic books.
Online Access:	Connect to the full text of this electronic book