Multi-screen marketing : the seven things you need to know to reach your customers across TVs, computers, tablets, and mobile phones /
"Advertising is being transformed by the move from traditional TV spots and static advertising placements to "multi-screen" marketing, where consumers control their own flow of content through smartphones, tv's, tablets, and pc's. This is an unprecedented opportunity for mar...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2014]
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |