Multi-screen marketing : the seven things you need to know to reach your customers across TVs, computers, tablets, and mobile phones /

"Advertising is being transformed by the move from traditional TV spots and static advertising placements to "multi-screen" marketing, where consumers control their own flow of content through smartphones, tv's, tablets, and pc's. This is an unprecedented opportunity for mar...

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Bibliographic Details

Main Authors:	Hritzuk, Natasha (Author), Jones, Kelly (Author)
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
Subjects:	Internet marketing. Electronic commerce. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book