Customer innovation : customer-centric strategy for enduring growth /

"A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strat...

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Bibliographic Details

Main Author:	Debruyne, Marion
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2014.
Subjects:	Customer relations. Customer services. Strategic planning. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Customer Relations. BUSINESS & ECONOMICS / Strategic Planning. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book