It's not the size of the data, it's how you use it : smarter marketing with analytics and dashboards /

Bibliographic Details
Main Author:	Pauwels, Koen, 1971-
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	New York, New York : AMACOM, 2014.
Subjects:	Marketing research. Marketing research > Data processing. Dashboards (Management information systems) Electronic books.
Online Access:	Connect to the full text of this electronic book

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