Influence : the psychology of persuasion /
In this book, the author, a psychology professor and researcher explains the psychology of why people say yes, and how to apply these understandings. He introduces the six psychological principles that drive the human impulse to comply to the pressures of others, how to use them to become a skilled...
Full description
Bibliographic Details
| Main Author: |
Cialdini, Robert B. |
|---|
| Format: | Book
|
|---|
| Language: | English |
|---|
| Published: |
New York :
Collins,
[2007]
|
|---|
| Edition: | Rev. ed. ; 1st Collins business essentials ed. |
|---|
| Subjects: | |
|---|