Tourism and Social Marketing /

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of ci...

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Bibliographic Details

Main Author:	Hall, Colin Michael, 1961-
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	New York : Routledge, Taylor and Francis, 2014.
Series:	Routledge international series in tourism, business and management.
Subjects:	Tourism. Social marketing. SCIENCE / Earth Sciences / Geography. TRAVEL / Budget. TRAVEL / Hikes & Walks. TRAVEL / Museums, Tours, Points of Interest. TRAVEL / Parks & Campgrounds. Electronic books.
Online Access:	Connect to the full text of this electronic book