Advertising transformed : the new rules for the digital age /

Is advertising dead or alive? Quite simply the 20th century concept of advertising is dead and it will have to reinvent itself in order to survive. This transformation is going on as we speak. Brands that invest in advertising during an economic recession prove to overcome them quicker as times of c...

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Bibliographic Details

Main Author:	Van Dyck, Fons
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	London : Kogan Page, 2014.
Subjects:	Advertising. Advertising > Technological innovations. Internet advertising. Digital media. Electronic books.
Online Access:	Connect to the full text of this electronic book