Freemium economics : leveraging analytics and user segmentation to drive revenue /

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to ma...

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Bibliographic Details

Main Author:	Seufert, Eric Benjamin
Format:	eBook
Language:	English
Published:	Waltham, MA : MK, [2014]
Subjects:	Pricing. Bundling (Marketing) Marketing. Demand (Economic theory) Consumption (Economics) Computer software industry > Case studies. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book