The best digital marketing campaigns in the world II : mastering the art of customer engagement /

"With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to attract today's media-savvy consume...

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Bibliographic Details

Main Author:	Ryan, Damian
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Philadelphia : Kogan Page, 2014.
Edition:	2nd ed.
Subjects:	Internet marketing > Case studies. Advertising campaigns > Case studies. Social media. Marketing > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book