Field visual merchandising strategy : developing a national in-store strategy using a merchandising service organization /

"Due to the fierce competition among brands for a strong visual product placement and presentation to attract consumers, many companies are beginning to use merchandising services to help them stand out on a crowded retail store floor.This book is a comprehensive step-by-step guide to developin...

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Bibliographic Details

Main Author:	Russell, Paul J.
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	London : Kogan Page, 2015.
Subjects:	Display of merchandise. Merchandising. Marketing. Stores, Retail > Management. BUSINESS & ECONOMICS / Industries / Retailing. BUSINESS & ECONOMICS / Consumer Behavior. BUSINESS & ECONOMICS / Advertising & Promotion. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Marketing / Direct. Electronic books.
Online Access:	Connect to the full text of this electronic book