Effective Client Management in Professional Services : How to Build Successful Client Relationships /

Effective Client Management in Professional Services explains how firms become client-centric, providing a comprehensive, pragmatic, guide to the Client relationship journey, from identifying potential Clients to their engagement, care, retention, development, loyalty and beyond. The handbook format...

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Bibliographic Details
Main Author:	Berkovi, Jack
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Farnham : Gower Publishing Ltd, 2014.
Subjects:	BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Customer services. Service industries > Marketing. Professions > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Effective Client Management in Professional Services explains how firms become client-centric, providing a comprehensive, pragmatic, guide to the Client relationship journey, from identifying potential Clients to their engagement, care, retention, development, loyalty and beyond. The handbook format has exercises and tools which can help to establish which Clients are likely to be the most lucrative and thus provide the desired financial returns. The book also includes insights from top practitioners, anecdotes, case studies, charts and useful exercises and checklists.
Item Description:	Description based upon print version of record. Electronic resource.
Physical Description:	1 online resource (377 pages)
Bibliography:	Includes bibliographical references and index.
ISBN:	9781409437901 1409437906