Reputation economics : why who you know is worth more than what you have /
As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're usi...
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| Format: | Book |
| Language: | English |
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New York :
Palgrave Macmillan,
2013.
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| Edition: | First edition. |
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| Summary: | As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. This is all currently happening online already. Welcome to the age of Reputation Economics. The value of individual reputation is already radically changing the way business is done. |
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| Physical Description: | 246 pages ; 25 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781137278623 (hbk.) 1137278625 (hbk.) |