Cover Image

Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in the era of globalization /

Bibliographic Details
Main Author:	Torelli, Carlos J.
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2013.
Edition:	First edition.
Subjects:	Branding (Marketing) > Cross-cultural studies. Brand name products > Cross-cultural studies. Consumers > Cross-cultural studies. Consumer behavior > Cross-cultural studies.

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