Cover Image

Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in the era of globalization /

Bibliographic Details
Main Author: Torelli, Carlos J.
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2013.
Edition:First edition.
Subjects:
Branding (Marketing) > Cross-cultural studies.
Brand name products > Cross-cultural studies.
Consumers > Cross-cultural studies.
Consumer behavior > Cross-cultural studies.

West Campus Library: Stacks

Holdings details from West Campus Library: Stacks
Call Number: HF5415.1255 .T67 2013
 
Call Number Status Get It
HF5415.1255 .T67 2013 Available