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Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in the era of globalization /

Bibliographic Details
Main Author: Torelli, Carlos J.
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2013.
Edition:First edition.
Subjects:
Branding (Marketing) > Cross-cultural studies.
Brand name products > Cross-cultural studies.
Consumers > Cross-cultural studies.
Consumer behavior > Cross-cultural studies.
Description
Physical Description:xi, 181 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781137333315 (hardback)
1137333316 (hardback)