Dynamics of competitive advantage and consumer perception in social marketing /
This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and...
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hershey, Pennsylvania :
Business Science Reference,
[2014]
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| Series: | Research essentials.
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| Subjects: |
| Summary: | This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change. |
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| Physical Description: | xix, 409 pages : illustrations ; 27 cm. |
| Bibliography: | Includes bibliographical references (pages 366-401) and index. |
| ISBN: | 9781466644304 (hardcover) 1466644303 (hardcover) |