Dynamics of competitive advantage and consumer perception in social marketing /

This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and...

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Bibliographic Details

Other Authors:	Kapoor, Avinash, Kulshrestha, Chinmaya, 1976-
Format:	Book
Language:	English
Published:	Hershey, Pennsylvania : Business Science Reference, [2014]
Series:	Research essentials.
Subjects:	Social marketing. Marketing > Social aspects.