The direct mail solution : a business owner's guide to planning and executing a lead-generating sales-driving money-making direct-mail campaign /

"Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for smal...

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Bibliographic Details

Main Authors:	Simpson, Craig, 1974- (Author), Kennedy, Dan S. (Author)
Format:	Book
Language:	English
Published:	Irvine, California : Entrepreneur Press, [2014]
Subjects:	Direct marketing. BUSINESS & ECONOMICS / Marketing / Direct.