Multinationals and global consumers : tension, potential and competition /
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
2013.
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| Series: | AIB Southeast Asia series.
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| Subjects: |
Table of Contents:
- Preface
- Notes on contributors
- International business research in Asia / Shige Makino, T. S. Chan and Geng Cui
- Multinationals and organizational management
- A test of agency costs in strategic alliances / Jung-Ho Lai, Sheng-Syan Chen and Shao-Chi Chang
- What drives the alliance formation of transition- economy SMEs? : the moderating role of intermediary organizations / Wiboon Kittilaksanawong, Xudong Chen and Chaoqun Duan
- Global firms competing locally : management localization and subsidiary performance in China / Geng Cui, T. S. Chan and Shengsheng Huang
- The influence of culture on budgetary characteristics and managerial effectiveness : an empirical investigation of national and multi-national companies in Thailand / Somboon Saraphat and Joseph Aiyeku
- International business and FDI
- Understanding the entrepreneurial process of learning through network dynamics : insights from China's young international firms / Lianxi Zhou, Bradley R. Barnes and T. S. Chan
- Does social capital always create value for firm internationalization? : the case of Chinese automakers in Russia / Zejian Li and Yue Wang
- MNE strategy, institutions, state capacity and inward FDI among ASEAN countries / Greg Mahony, Bilal Rafi and Chris Sadleir
- Marketing and consumer behavior
- Cross-cultural research on consumer responses to service failure : a critical review / Lisa C. Wan and Maggie Y. Chu
- Self-discrepancy and consumer responses to counterfeit products / Ling Peng, Lisa C. Wan and Patrick S. Poon
- Perceptions of Chinese and Indian brand personalities in Germany / Heidi Kreppel and Dirk Holtbrügge.