Multinationals and global consumers : tension, potential and competition /

Bibliographic Details
Other Authors:	Chan, Tsang-sing, 1950- (Editor), Cui, Geng (Editor)
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2013.
Series:	AIB Southeast Asia series.
Subjects:	International business enterprises > Management. Marketing. Consumer behavior.

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