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Multinationals and global consumers : tension, potential and competition /

Bibliographic Details
Other Authors: Chan, Tsang-sing, 1950- (Editor), Cui, Geng (Editor)
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2013.
Series:AIB Southeast Asia series.
Subjects:
International business enterprises > Management.
Marketing.
Consumer behavior.
Description
Physical Description:xvii, 263 pages ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781137307286 (hardcover)
1137307285 (hardcover)