Strategies in e-business : positioning and social networking in online markets /

In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs with particular regard to applying such initiati...

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Bibliographic Details

Corporate Author:	Ebook Library
Other Authors:	Gil-Pechuán, Ignacio (Editor)
Format:	eBook
Language:	English
Published:	New York : Springer, [2013?]
Subjects:	Internet marketing. Social media > Economic aspects. Electronic commerce. Economics/Management Science. Business Strategy/Leadership. e-Commerce/e-business. Marketing. BUSINESS & ECONOMICS / Advertising & Promotion. Electronic books.
Online Access:	Connect to the full text of this electronic book