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Ratings analysis : audience measurement and analytics /

Bibliographic Details
Main Author: Webster, James G.
Other Authors: Phalen, Patricia F., Lichty, Lawrence Wilson
Format: Book
Language:English
Published: New York : Routledge, 2014.
Edition:Fourth edition.
Subjects:
Television programs > Rating > Methodology.
Television viewers.
Radio programs > Rating > Methodology.
Radio audiences.
Description
Physical Description:xvi, 328 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references (pages 287-308) and index.
ISBN:9780415526524 (pbk.)
0415526523 (pbk.)
9780415526517 (hardback)
0415526515 (hardback)