Ratings analysis : audience measurement and analytics /

Bibliographic Details
Main Author:	Webster, James G.
Other Authors:	Phalen, Patricia F., Lichty, Lawrence Wilson
Format:	Book
Language:	English
Published:	New York : Routledge, 2014.
Edition:	Fourth edition.
Subjects:	Television programs > Rating > Methodology. Television viewers. Radio programs > Rating > Methodology. Radio audiences.

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